The hreflang x-default Tag: Common Mistakes
Why your hreflang x-default tag is not working — the eight mistakes that break it, what Google's docs actually require, and exact fixes you can ship today.
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robots.txt vs Meta Noindex: Choosing the Right Control
robots.txt vs meta noindex — the difference and which to use. Why blocking a page can keep it indexed, how X-Robots-Tag works, and a safe deindex workflow.
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Hreflang Tags Done Right: A Field Guide
End-to-end guide to hreflang tags for SEOs: cluster bidirectionality, ISO language and country codes, x-default, placement rules, and mistakes to avoid.
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Auditing a Site Migration With a Sitemap Diff
A field-tested workflow for auditing a site migration with a sitemap diff: catch missing redirects, URL renames, and prevent post-launch traffic loss.
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robots.txt Without Mythology: A Practical SEO Guide
A practical robots.txt guide covering RFC 9309 matching rules, deprecated Noindex, Crawl-delay behavior, AI crawlers, and the mistakes that break crawl budget.
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